Image Trends
Explore top converting image trends on Realize to help you choose the right image for your campaign.
Use the filters to see the effect each industry has on image performance.
What makes ad images perform
Updated October 25, 2026. A/B comparisons of ad images across the Taboola network, all markets and industries. Use the filters on this page to see a specific country, industry, platform or marketing goal.
Animal vs. No Animal
CTR: Animal is 9.8% higher than No Animal.
Conversion rate: No Animal is 20.3% higher than Animal.
Black and White vs. Not Black and White
CTR: Not Black and White is 12.7% higher than Black and White.
Conversion rate: Black and White is 30.8% higher than Not Black and White.
Close Up vs. Distance
CTR: Distance is 1.1% higher than Close Up.
Conversion rate: Distance is 58.1% higher than Close Up.
Food vs. No Food
CTR: Food is 2.5% higher than No Food.
Conversion rate: Food is 47.3% higher than No Food.
Illustration vs. Photo
CTR: Photo is 45.1% higher than Illustration.
Conversion rate: Photo is 144.9% higher than Illustration.
Indoor vs. Outdoor
CTR: Outdoor is 7.9% higher than Indoor.
Conversion rate: Indoor is 300.6% higher than Outdoor.
Person vs. No Person
CTR: no clear difference between Person and No Person.
Conversion rate: No Person is 35.7% higher than Person.
Text vs. No Text
CTR: No Text is 5.2% higher than Text.
Conversion rate: No Text is 33.8% higher than Text.
Women vs. Men
CTR: Men is 8.4% higher than Women.
Conversion rate: Women is 239.7% higher than Men.