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How it works

Each headline gets a predicted click-through rate (CTR) from a machine-learning model trained on how headlines perform across the Taboola network. The model is retrained daily, so predictions reflect what readers are clicking on now.

How to use the results

Compare the scores of your headlines against each other rather than reading a single score on its own. Test a few variations of the same idea, such as a question versus a statement or adding a number, and keep the one with the highest predicted CTR.